What is an affordable SEO audit?
The most affordable audit is the free one you can do right now. Google whatever subject your site is about, the purpose of why people would come to it. If you are a lawyer in Chicago, search “chicago lawyer.” If you aren’t on the first page, that’s the most free audit you can do.
There’s plenty of tutorials online about what’s important about SEO. You do have to take those with a grain of salt, many of them weight their advice on the things they want to sell. Keep in mind that nowhere has Google said a certain percentage of what you should focus on.
Google DOES say have good content. That’s true… generally… sometimes… maybe… The funny thing is that Google is never consistent with how it ranks things. It’s likely due to the fact that this algorithm they’ve built is incredibly complex and possibly convoluted.
I can provide an affordable audit, as you see on my services page. But here’s a few things you can do yourself:
- Look at the sites ranking above you. What shows up on their site?
- Do you know if other websites are referencing you? Do you see where your competitors are being referenced?
- Do you think your website needs more content?
Those are all things you can do to review your site. Many times people make websites that might visually look good and leave very little said on the page itself. Google’s always said they want the most helpful site to rank, not the prettiest. Be more verbose, there’s a pretty good chance your site doesn’t say enough.